SILLO
SERVICES
VISUAL IDENTITY
BRANDING
ART DIRECTION
YEAR
2026
ABOUT SILLO
SILLO is a fictional summer fashion and swimwear brand inspired by glamour, femininity and nostalgia.
I wanted to create a brand that feels like summer, but not in the typical beachwear kind of way. Something a little more dressed up, playful and almost magical, with a nostalgic feel to it.
LOGO & TYPOGRAPHY
One of the reasons I chose the typeface was the letter S. The shape immediately reminded me of a seashell, which I really liked.
I wanted the logo to have that same soft, flowing feeling, while still looking glamorous and a little old-fashioned. The curves and decorative details felt right for the brand and connected naturally to the summer theme.
Remember when?
For the campaign, I wanted to capture that feeling of remembering a summer.
The images are inspired by vintage holiday photographs, with tropical settings, swimwear and little details that make everything feel slightly unreal.
I chose the phrase Remember When… because it leaves something to the imagination. It feels like the beginning of a memory, which connects back to SILLO's tagline:
Wear Something Worth Remembering.
