SERVICES
ART DIRECTION
BRANDING
YEAR
2024
INFO
Koffi is a self-initiated brand identity for a neighbourhood café and takeaway concept. The identity combines the comfort and familiarity of a cozy café with the playful energy of coffee on the go.
The brand needed to feel warm and inviting while still standing out in a crowded café market. The challenge was to balance the comfort of a slow coffee moment with the fast-paced energy of takeaway culture.
I developed an expressive wordmark, hand-drawn characters and a bold cobalt-and-cream palette to bring these two sides together. The playful visual system gives Koffi a recognisable personality across signage, menus, cups and digital content.
